GAS Science Communication Strategy in Academia

The Group of Atmospheric Science has been invited by the prestigious School of Journalism and Mass Communications of San Jose State University to share its science communication strategy with the students of the Mass Communication Master, within the subject of Media Visionaries.

On April 22nd at 6:30 pm Pacific Time the on-line guest lecture entitled “All I have learnt from researchers to communicate science” will address different key questions of science communication as: how is science communication related to the field of mass communications, why is science communication important, how does GAS determine the target audiences and work with them, how are the strategies devised and how is the impact measured. dditionally, some preliminary results of the application of this strategy and the future working lines will be presented.

Located in the heart of Silicon Valley, SJSU’s School of Journalism and Mass Communications is an educative reference institution in Mass Communication that tries to help public relations, advertising and journalism professionals expand their knowledge and develop the research and multimedia skills needed for leadership positions in their respective fields. SJSU’s state-of-the-art approach to teaching multimedia communication emphasizes cross-platform storytelling to interact with professionals of different disciplines as science communication. The invitation has been an initiative of GAS PhD. Student, Thasshwin Mathanlal, SJSU’s Master Student Lalita Sagari and Master Professor Dr. Shaun Fletcher.

SJSU's Logo | Credit: SJSU